OUR THOUGHTS

COMMENTARY, ARTICLES, UPDATES & OPINIONS

Join our mailing list for articles like these straight to your inbox, once a month.

 

THE RELEVANCE OF MEMBERSHIP TO YOUNGER GENERATIONS

21 MAY 2018 - Highlights from memcom 2018 and some key findings from our research with the next generation of young professionals

MAKING MEMBERSHIP A HABIT

18 APRIL 2018 - How can membership bodies make their offer so compelling that members keep coming back for more?

NUTURING NEW MEMBERS

20 MARCH 2018 - Capitalise on the enthusiasm of new members from the point they join until the y renew

SOME MEMBERS DON'T WANT TO BE MORE ENGAGED

14 FEBRUARY 2018 - There have been plenty of studies to show that the more engaged members are, the more likely they are to stick with their membership. It certainly seems to hold true. But what if members don't want to be more engaged?

THE FUTURE OF THE MEMBER SURVEY

04 OCTOBER 2017 - if you can capture so much data about your members, do you really need to run a member survey ever again?

CO-CREATING WITH THE EXPERTS: USING THE KNOWLEDGE AND EXPERIENCE OF MEMBERS TO DEVELOP QUALITY CONTENT

25 SEPTEMBER 2017 - GUEST BLOG - The Chartered Society of Physiotherapy demonstrates how co-creation of content leads to increased member engagement and advocacy.

USING DATA AND DIGITAL TO TARGET NEW MEMBERS - AND INCREASE RETENTION

06 SEPTEMBER 2017 - GUEST BLOG - The RSM introduced a welcome email programme - delivering personalised content to new members - resulting in significant engagement improvements

ROLLING OR ANNUAL RENEWALS - A CIRCULAR DEBATE

05 SEPTEMBER 2017 - Rolling or annual renewals?  The debate rumbles on, so which is best for your organisation?

IT'S FREE TO SAY THANK YOU: RECOGNISING AND REWARDING OUR VOLUNTEERS

02 AUGUST 2017 - GUEST BLOG - The British Dietetic Association sent ‘thank you’ cards to its 1000 volunteers during Volunteer Week in June - and saw rich rewards

BIG DATA: A NEW WAY TO REACH DISENGAGED MEMBERS

02 AUGUST 2017 - GUEST BLOG - Daniel Romney expains how the Institution of Engineering and Technology is taking a big data approach to identify members at risk of lapsing - and do something about it