OUR THOUGHTS

COMMENTARY, ARTICLES, UPDATES & OPINIONS

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USING DATA AND DIGITAL TO TARGET NEW MEMBERS - AND INCREASE RETENTION

06 SEPTEMBER 2017 - GUEST BLOG - The RSM introduced a welcome email programme - delivering personalised content to new members - resulting in significant engagement improvements

ROLLING OR ANNUAL RENEWALS - A CIRCULAR DEBATE

05 SEPTEMBER 2017 - Rolling or annual renewals?  The debate rumbles on, so which is best for your organisation?

IT'S FREE TO SAY THANK YOU: RECOGNISING AND REWARDING OUR VOLUNTEERS

02 AUGUST 2017 - GUEST BLOG - The British Dietetic Association sent ‘thank you’ cards to its 1000 volunteers during Volunteer Week in June - and saw rich rewards

BIG DATA: A NEW WAY TO REACH DISENGAGED MEMBERS

02 AUGUST 2017 - GUEST BLOG - Daniel Romney expains how the Institution of Engineering and Technology is taking a big data approach to identify members at risk of lapsing - and do something about it

ARE YOU FEELING DIGITALLY DISRUPTED?

04 JULY 2017 The membership sector is changing: opportunities and threats are coming at us from all directions.  What will it take to ride the waves of digital disruption?

MEMBER VALUE IS LIKE AN OLD PAIR OF TRAINERS

04 JUNE 2017 Customers’ perceived value drives the ways in which new products and services are developed. Are UK membership bodies working with their members to co-create value?

WHAT TO DO WHEN MEMBERS ARE LEAVING

28 APRL 2017 Members leave; it's a fact. There a few things you could be doing to find out why members go. And by taking some action to engage with those about to leave, you are very likely to convince some to stay.

WHAT COULD BE BETTER THAN AN INFOGRAPHIC...?

02 MARCH 2017 In the membership sector, it can sometimes seem as if we are only just embracing one trend when another comes along that immediately puts us behind the times. So it could be for the infographic.

CONTINUING PROFESSIONAL DEVELOPMENT: THE MISSING PIECE IN MEMBER ENGAGEMENT?

30 JANUARY 2017 Member engagement is the number 1 concern in the sector, but with our focus on improving the way it's measured and monitored, perhaps we are overlooking one of the most valuable engagement tools.

SEND REINFORCEMENTS... 9 REASONS FOR AND AGAINST BRINGING IN EXTRA HELP

28 NOVEMBER 2016 What situations might make a membership professional think about bringing in extra help, and when is it better to go it alone?