OUR THOUGHTS

COMMENTARY, ARTICLES, UPDATES & OPINIONS

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FROM LADDERS TO LATTICES: SUPPORTING MEMBERS' CAREER PATHWAYS

05 JULY 2018 Career ladders may be a thing of the past, and younger professionals are more likely to be following a career path that moves sideways - and backwards - as well as upwards.  So how can membership bodies support them on their journey?

THE RELEVANCE OF MEMBERSHIP TO YOUNGER GENERATIONS

21 MAY 2018 - Highlights from memcom 2018 and some key findings from our research with the next generation of young professionals

MAKING MEMBERSHIP A HABIT

18 APRIL 2018 - How can membership bodies make their offer so compelling that members keep coming back for more?

NURTURING NEW MEMBERS

20 MARCH 2018 - Capitalise on the enthusiasm of new members from the point they join until the y renew

SOME MEMBERS DON'T WANT TO BE MORE ENGAGED

14 FEBRUARY 2018 - There have been plenty of studies to show that the more engaged members are, the more likely they are to stick with their membership. It certainly seems to hold true. But what if members don't want to be more engaged?

DIVING DEEPER: UNCOVERING THE HOW AND WHY BEHIND WHAT MEMBERS DO

10 NOVEMBER 2017 Surveys can help you discover what members do, and a little of the how, but qualitative insight will give you a deeper view of the motivations behind their actions.

THE FUTURE OF THE MEMBER SURVEY

04 OCTOBER 2017 - if you can capture so much data about your members, do you really need to run a member survey ever again?

CO-CREATING WITH THE EXPERTS: USING THE KNOWLEDGE AND EXPERIENCE OF MEMBERS TO DEVELOP QUALITY CONTENT

25 SEPTEMBER 2017 - GUEST BLOG - The Chartered Society of Physiotherapy demonstrates how co-creation of content leads to increased member engagement and advocacy.

USING DATA AND DIGITAL TO TARGET NEW MEMBERS - AND INCREASE RETENTION

06 SEPTEMBER 2017 - GUEST BLOG - The RSM introduced a welcome email programme - delivering personalised content to new members - resulting in significant engagement improvements

ROLLING OR ANNUAL RENEWALS - A CIRCULAR DEBATE

05 SEPTEMBER 2017 - Rolling or annual renewals?  The debate rumbles on, so which is best for your organisation?

IT'S FREE TO SAY THANK YOU: RECOGNISING AND REWARDING OUR VOLUNTEERS

02 AUGUST 2017 - GUEST BLOG - The British Dietetic Association sent ‘thank you’ cards to its 1000 volunteers during Volunteer Week in June - and saw rich rewards

BIG DATA: A NEW WAY TO REACH DISENGAGED MEMBERS

02 AUGUST 2017 - GUEST BLOG - Daniel Romney expains how the Institution of Engineering and Technology is taking a big data approach to identify members at risk of lapsing - and do something about it

ARE YOU FEELING DIGITALLY DISRUPTED?

04 JULY 2017 The membership sector is changing: opportunities and threats are coming at us from all directions.  What will it take to ride the waves of digital disruption?

MEMBER VALUE IS LIKE AN OLD PAIR OF TRAINERS

04 JUNE 2017 Customers’ perceived value drives the ways in which new products and services are developed. Are UK membership bodies working with their members to co-create value?

WHAT TO DO WHEN MEMBERS ARE LEAVING

28 APRL 2017 Members leave; it's a fact. There a few things you could be doing to find out why members go. And by taking some action to engage with those about to leave, you are very likely to convince some to stay.

WHAT COULD BE BETTER THAN AN INFOGRAPHIC...?

02 MARCH 2017 In the membership sector, it can sometimes seem as if we are only just embracing one trend when another comes along that immediately puts us behind the times. So it could be for the infographic.

CONTINUING PROFESSIONAL DEVELOPMENT: THE MISSING PIECE IN MEMBER ENGAGEMENT?

30 JANUARY 2017 Member engagement is the number 1 concern in the sector, but with our focus on improving the way it's measured and monitored, perhaps we are overlooking one of the most valuable engagement tools.

SEND REINFORCEMENTS... 9 REASONS FOR AND AGAINST BRINGING IN EXTRA HELP

28 NOVEMBER 2016 What situations might make a membership professional think about bringing in extra help, and when is it better to go it alone?

DATA ISN'T EVERYTHING: YOU CAN GET TO KNOW YOUR MEMBERS BETTER

4 OCTOBER 2016 Big data is providing more information than ever before about customers' behaviours. But data isn't everything. What are your members' 'Jobs to be done', and how can you find out about them?

WHY MEMBERSHIP ORGANISATIONS SHOULD EXPEND A BIT OF ENERGY ON THEIR VALUE PROPOSITIONS.

31 AUGUST 2016 Spending a bit of time on your value proposition will help you and your colleagues focus on what the organisation is all about and what it means to all stakeholders. 

THE EASY CHOICE - TAPPING INTO DECISION-MAKING BEHAVIOUR TO ATTRACT NEW MEMBERS

18 JULY 2016 Key elements of consumer behaviour can be used in a range of sectors to influence decision-making. This commentary outlines what we can learn from individuals' decision-making behaviour in the CPG sector that could be used to attract new members.