SEPTEMBER 2018 Membership organisations commonly rely on research insight to inform all sorts of business processes, from recruitment campaigns to refining the member offer. But how often is research specifically designed to inform content strategies and plans?
05 JULY 2018 Career ladders may be a thing of the past, and younger professionals are more likely to be following a career path that moves sideways - and backwards - as well as upwards. So how can membership bodies support them on their journey?
14 FEBRUARY 2018 - There have been plenty of studies to show that the more engaged members are, the more likely they are to stick with their membership. It certainly seems to hold true. But what if members don't want to be more engaged?
28 APRL 2017 Members leave; it's a fact. There a few things you could be doing to find out why members go. And by taking some action to engage with those about to leave, you are very likely to convince some to stay.
02 MARCH 2017 In the membership sector, it can sometimes seem as if we are only just embracing one trend when another comes along that immediately puts us behind the times. So it could be for the infographic.
30 JANUARY 2017 Member engagement is the number 1 concern in the sector, but with our focus on improving the way it's measured and monitored, perhaps we are overlooking one of the most valuable engagement tools.
4 OCTOBER 2016 Big data is providing more information than ever before about customers' behaviours. But data isn't everything. What are your members' 'Jobs to be done', and how can you find out about them?
18 JULY 2016 Key elements of consumer behaviour can be used in a range of sectors to influence decision-making. This commentary outlines what we can learn from individuals' decision-making behaviour in the CPG sector that could be used to attract new members.