OUR THOUGHTS

COMMENTARY, ARTICLES, UPDATES & OPINIONS

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DIVING DEEPER: MEMBER RESEARCH THAT DISCOVERS THE HOW AND WHY BEHIND THE WHAT

10 NOVEMBER 2017 - Surveys can help you discover what members do, when, some of the how and a little of the why. But qualitative insight will give you a deeper view of the motivations behind their actions. 

THE FUTURE OF THE MEMBER SURVEY

04 OCTOBER 2017 - if you can capture so much data about your members, do you really need to run a member survey ever again?

CO-CREATING WITH THE EXPERTS: USING THE KNOWLEDGE AND EXPERIENCE OF MEMBERS TO DEVELOP QUALITY CONTENT

25 SEPTEMBER 2017 - GUEST BLOG - The Chartered Society of Physiotherapy demonstrates how co-creation of content leads to increased member engagement and advocacy.

USING DATA AND DIGITAL TO TARGET NEW MEMBERS - AND INCREASE RETENTION

06 SEPTEMBER 2017 - GUEST BLOG - The RSM introduced a welcome email programme - delivering personalised content to new members - resulting in significant engagement improvements

ROLLING OR ANNUAL RENEWALS - A CIRCULAR DEBATE

05 SEPTEMBER 2017 - Rolling or annual renewals?  The debate rumbles on, so which is best for your organisation?

IT'S FREE TO SAY THANK YOU: RECOGNISING AND REWARDING OUR VOLUNTEERS

02 AUGUST 2017 - GUEST BLOG - The British Dietetic Association sent ‘thank you’ cards to its 1000 volunteers during Volunteer Week in June - and saw rich rewards

BIG DATA: A NEW WAY TO REACH DISENGAGED MEMBERS

02 AUGUST 2017 - GUEST BLOG - Daniel Romney expains how the Institution of Engineering and Technology is taking a big data approach to identify members at risk of lapsing - and do something about it

ARE YOU FEELING DIGITALLY DISRUPTED?

04 JULY 2017 The membership sector is changing: opportunities and threats are coming at us from all directions.  What will it take to ride the waves of digital disruption?

MEMBER VALUE IS LIKE AN OLD PAIR OF TRAINERS

04 JUNE 2017 Customers’ perceived value drives the ways in which new products and services are developed. Are UK membership bodies working with their members to co-create value?

WHAT TO DO WHEN MEMBERS ARE LEAVING

28 APRL 2017 Members leave; it's a fact. There a few things you could be doing to find out why members go. And by taking some action to engage with those about to leave, you are very likely to convince some to stay.