OUR THOUGHTS

COMMENTARY, ARTICLES, UPDATES & OPINIONS

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MEMBER VALUE IS LIKE AN OLD PAIR OF TRAINERS

04 JUNE 2017 Customers’ perceived value drives the ways in which new products and services are developed. Are UK membership bodies working with their members to co-create value?

WHAT TO DO WHEN MEMBERS ARE LEAVING

28 APRL 2017 Members leave; it's a fact. There a few things you could be doing to find out why members go. And by taking some action to engage with those about to leave, you are very likely to convince some to stay.

WHAT COULD BE BETTER THAN AN INFOGRAPHIC...?

02 MARCH 2017 In the membership sector, it can sometimes seem as if we are only just embracing one trend when another comes along that immediately puts us behind the times. So it could be for the infographic.

CONTINUING PROFESSIONAL DEVELOPMENT: THE MISSING PIECE IN MEMBER ENGAGEMENT?

30 JANUARY 2017 Member engagement is the number 1 concern in the sector, but with our focus on improving the way it's measured and monitored, perhaps we are overlooking one of the most valuable engagement tools.

SEND REINFORCEMENTS... 9 REASONS FOR AND AGAINST BRINGING IN EXTRA HELP

28 NOVEMBER 2016 What situations might make a membership professional think about bringing in extra help, and when is it better to go it alone?

DATA ISN'T EVERYTHING: YOU CAN GET TO KNOW YOUR MEMBERS BETTER

4 OCTOBER 2016 Big data is providing more information than ever before about customers' behaviours. But data isn't everything. What are your members' 'Jobs to be done', and how can you find out about them?

WHY MEMBERSHIP ORGANISATIONS SHOULD EXPEND A BIT OF ENERGY ON THEIR VALUE PROPOSITIONS.

31 AUGUST 2016 Spending a bit of time on your value proposition will help you and your colleagues focus on what the organisation is all about and what it means to all stakeholders. 

THE EASY CHOICE - TAPPING INTO DECISION-MAKING BEHAVIOUR TO ATTRACT NEW MEMBERS

18 JULY 2016 Key elements of consumer behaviour can be used in a range of sectors to influence decision-making. This commentary outlines what we can learn from individuals' decision-making behaviour in the CPG sector that could be used to attract new members.