When it comes to technology, expectations are increasing and tolerance for poor standards reducing. How can membership bodies provide an experience that satisfies the current generation of digital natives?
Membership organisations commonly rely on research insight to inform all sorts of business processes, from recruitment campaigns to refining the member offer. But how often is research specifically designed to inform content strategies and plans?
Career ladders may be a thing of the past, and younger professionals are more likely to be following a career path that moves sideways - and backwards - as well as upwards. So how can membership bodies support them on their journey?
There have been plenty of studies to show that the more engaged members are, the more likely they are to stick with their membership. It certainly seems to hold true. But what if members don't want to be more engaged?