A focus on the organisation
Organisations share their engagement success stories and the data they’ve collected for over 30 engagement measures, both behavioural and attitudinal.
A focus on members
We examine the ways in which organisations work together with members, including examples of collaborative projects that bring improvements to the membership offer. We also investigate the opportunities organisations provide for members to input to the organisation, and to meet, share and learn from each other.
Our first survey, in 2013, investigated how professional bodies were defining and interpreting member engagement, what factors were considered important and how engagement was being measured.
In 2015, we looked at how organisations were focussing their engagement activities on key member segments, particularly
We also captured organisations' data for 28 Measures of Engagement and used it to provide two types of member engagement score.