MEMBER ENGAGEMENT THROUGH CO-CREATION AND COLLABORATION

As well as collecting engagement data for sector benchmarking, our 2017 Member Engagement Survey examines the behaviours and actions of the membership organisation itself. We investigate the opportunities organisations are providing for members to input, interact and collaborate to co-create their ideal membership body.

A focus on the organisation
Organisations share their engagement success stories and the data they’ve collected for over 30 engagement measures, both behavioural and attitudinal.

A focus on members
We examine the ways in which organisations work together with members, including examples of collaborative projects that bring improvements to the membership offer. We also investigate the opportunities organisations provide for members to input to the organisation, and to meet, share and learn from each other.

 

Download the 2017 Member Engagement Report from the foot of this page

 

Previous surveys

Our first survey, in 2013, investigated how professional bodies were defining and interpreting member engagement, what factors were considered important and how engagement was being measured.

In 2015, we looked at how organisations were focussing their engagement activities on key member segments, particularly

  • engagement definitions and measuring
  • engagement targets
  • new initiatives and activities
  • outcomes

We also captured organisations' data for 28 Measures of Engagement and used it to provide two types of member engagement score.

MEMBER ENGAGEMENT

RATINGS

Capture engagement ratings through member surveys

SECTOR SURVEY

Valuable insight into current member engagement practices

OUR RESEARCH

Engaging younger & newly qualified members