PSNC first engaged Ashridge Communications in 2016 to gather the perceptions and views of senior commissioning policy makers and commissioners regarding the role of community pharmacy now and in the future, how it can offer real value and become an integrated provider within primary care and, importantly, what needs to change.
Qualitative interviews with regional and national NHS Commissioners and with CCGs were conducted to:
In 2017, Ashridge was reappointed for further qualitative research to assist PSNC in understanding:
We delivered three focus groups with senior leaders from CCGs in Doncaster and Rotherham, LAs in Birmingham and Coventry and STPs in Manchester, Lancashire and South Cumbria.
This was a complex and sensitive piece of work. The Ashridge Communications team showed great skill and expertise in developing the research programme to deliver the desired outcomes. In particular, they demonstrated considerable creativity in designing and running the focus group exercises, making the experience enjoyable and thought-provoking for our senior-level commissioner participants. The outputs from both pieces of research have been valuable in helping us shape our future planning.
Mike King, Head of LPC and Contractor Support