CASE STUDIES

HMC Teacher Training

RESEARCH | BRANDING | MARKETING

"Ashridge Communications worked closely with HMC from March – December 2014 to support and inform the marketing of the new HMC Teacher Training programme.

The thorough market research undertaken and subsequent recommendations from Ashridge resulted in the creation of a strong brand identity which has enabled HMC Teacher Training to successfully highlight its strengths and quickly establish itself within a crowded teacher training landscape. Ashridge colleagues took the time to understand the detail of the independent school context, produced detailed and comprehensive proposals and plans, readily gained the confidence of stakeholders within and outside of the organisation, and consistently delivered high quality products within very tight timescales. Their insights and recommendations as to further next-steps have also proved to be extremely valuable on an on-going basis."

Melanie Horsburgh, HMC