A new survey to track and measure engagement

The Chartered Institute of Building

Requirement: the first of a new survey to be conducted annually, to ask for views and experiences of the CIOB, enabling the CIOB to better address the needs of individuals in the built environment sector and understand the challenges people are facing in their professional lives.  Predominantly for CIOB members, but including a sample of non-member contacts.

Focus for the survey: to find out more about the aspects of membership most valued and what CIOB can do to support members and meet their needs, day-to-day and throughout their careers, so that they can deliver a more personalised member experience. To set up engagement benchmarks that can be tracked annually.  To invite non-members to feedback on what the CIOB could offer or provide to help support them in their professional lives.

Delivered: An online survey in both English and Mandarin for members and non-members.  Report of findings from members and on-members; cross-analysis of variation in responses from sub-categories; benchmarking data and Ashridge's Net Engagement Ratings measurement model for key member segments; identification of barriers to membership; recommendations for opportunities.

Working with Ashridge on our new annual engagement survey was made easy by their professional and friendly style. We were treated like colleagues rather than an anonymous client.  They captured the brief brilliantly and with their wealth of knowledge and skills were able to deliver a survey that gave us real insight into our members and prospective members. The findings presentation was informative, clear and Emma and Ian gave us the data we needed to help improve our value propositions.

Amy Gough CMgr MCMI, Director of Operations, CIOB