Strategic marketing support
Our involvement can be on several levels, from marketing reviews to developing a strategy, detailed project management or delivering an entire marketing strategy.
Examples of the type of projects we have worked on for clients include:
- Developing a strategy to increase the number of graduates who convert to membership of a professional body.
- Project direction of improvements to an organisation's service offering
- Developing a strategy to pilot and roll out new financial control processes for a branch network.
- Benchmarking member research against other trade associations to inform a strategic review of member services and benefits
- Developing a member recruitment strategy
- Raising funds from corporate partners to support ongoing development
- Refining a Strategic Development Plan, identifying the 'quick wins' and finding ways to reduce costs
"We use the team at Ashridge Communications across a range of different types of project. From helping us develop a competitive proposition for a membership category to understanding how our union representatives' training could best be developed; from stakeholder research to understanding what our external audiences think about the RCN to helping us think through how we may improve the wellness of our staff and our members - they are a valuable partner to have working alongside us."
Carolyn Munton, Head of Marketing and Business Development, Royal College of Nursing.
"Ashridge Communications successfully took the strategic lead on a stakeholder engagement and communications project leading up to the launch of our new website with a number of upgraded features-one of the largest communications project ever undertaken by IOSH. For five months one of their senior consultants was seconded, on a part time basis, to project direct the creation of a detailed communications strategy and programme, working with in house and external suppliers.
We were delighted with the outcome. Research showed the communications campaign had been a clear success with 92% of members across all grades being aware of the site going to be launched, whether they were frequent or infrequent users, and there were also high levels of awareness among non members. Further key messages from the campaign (fresh/refreshing - the theme, single log in ,easier to use CPD) had been clearly received when respondents were asked what they had expected."
Ruth Doyle, Director of Communications (until August '10), Institution of Occupational Safety and Health
"Without reservation, I would recommend them as a partner for your marketing strategy. Their services were also excellent value for money."
Chris Levy, formerly Head of Marketing and Business Development, Royal Institution of Chartered Surveyors (RICS) (Now Director of Marketing and Commercial Operations, CBI)
"During a key stage of our development Ashridge Communications have greatly supported and guided us, giving us fresh insights and a clearer vision about our way forward. They have been respectful of our traditions but also our urgent desire for change."