Our carefully designed research programmes use a variety of quantitative and qualitative research methodologies to explore the views, attitudes and perceptions of members and potential members, lapsed and non-members, trustees and customers, as well as other stakeholders within your markets and sectors of interest.
Robust analysis and detailed reporting ensure you are equipped with the information and evidence you need to take the next step.
As consultants focused on the membership sector, we have a wealth of knowledge that enables us to interpret research findings, review processes and assess outputs to provide recommendations for improvement and change.
Our attention to detail and collaborative approach ensures clients are able to turn insight into actions, and we can lend a helping hand with implementation when resource is scarce.
See Case Studies for examples of the type of work we do >
"Ashridge Communications worked closely with HMC from March – December 2014 to support and inform the marketing of the new HMC Teacher Training programme. The thorough market research undertaken and subsequent recommendations from Ashridge resulted in the creation of a strong brand identity which has enabled HMC Teacher Training to successfully highlight its strengths and quickly establish itself within a crowded teacher training landscape. Ashridge colleagues took the time to understand the detail of the independent school context, produced detailed and comprehensive proposals and plans, readily gained the confidence of stakeholders within and outside of the organisation, and consistently delivered high quality products within very tight timescales. Their insights and recommendations as to further next-steps have also proved to be extremely valuable on an on-going basis."
Melanie Horsburgh, Headmasters and Headmistresses Conference (HMC)