Re-branding
Our re-branding work includes many stages of consultation with various groups, as well as positioning work. We have project managed design pitches and worked with in house teams on design execution.
Some re-branding exercises have been evolutionary, developing over time and in response to feedback and change in business requirements. Re-branding can fail or be a poor dilution of what could have been achieved. This is mainly because organisations often jump unprepared into an ill-conceived consolidation, leaving members and customers puzzled and business associates confused.
We follow a number of steps when re-branding or setting up a new corporate identity.
Examples of re-branding projects and design solutions which we have commissioned and controlled for clients include:
The BACP
The organisation wished to move away from this dated indentity and establish its wider role in counselling and in the healthcare community.
We developed a new identity to reflect the organisation's mission and vision, after a number of stages.
BACP - Our Mission
Enable access to ethical and effective psychological therapy by setting and monitoring of standards.
BACP - Our Vision
Towards an emotionally healthy society.
The PMS
This leading Catholic charity had an identity which was rarely recognised by the wider Catholic community.
Following detailed consultation this solution was achieved -
"During a key stage of our development Ashridge Communications have greatly supported and guided us, giving us fresh insights and a clearer vision about our way forward. They have been respectful of our traditions but also our urgent desire for change."