RESEARCH, DESIGN AND DELIVERY OF A NEW LOOK

Our iterative re-branding process may include one or many stages as required, from consultation with key stakeholders and brand positioning to facilitation of agency pitches and working with in-house teams on design execution.

Research and recommendations

  • Audits of identity, design, communications and behaviour
  • Consultation with staff, members, clients, potential customers and other key stakeholder groups
  • Establish how current perceptions can be aligned to the desired positioning and how the organisation wishes to project itself

Creation of the new identity

  • Creation of a full design brief for the new brand or corporate identity
  • Recommendation or assistance with selection of appropriate design agencies
  • Facilitation of the pitch process to enable selection of a credible, distinctive and coherent brand

Implementation

  • Communications strategy to introduce the identity and a plan for achieving behavioural change
  • A consistent approach to communications throughout the organisation
  • Planning for scale and timing of change