Publishing
Senior executives of Ashridge Communications have been directors of large publishing companies and can apply their wide ranging experience of membership, B2B, consumer, trade and charity publishing to current and planned publishing projects.
We currently offer full-service contract publishing for print and online communications, but also act as support to the client's in-house teams. Our work has included reviewing publishing contracts, editorial and design makeovers and sponsorship development.
In this sense, we are quite unique. We can sit alongside clients and use our extensive publishing experience to review internal or external contracts or resources. We can also take on a full-service contract publishing service if required.
Examples include:
Institute of Healthcare Management
On a full publishing service basis we re-launched their membership magazine and ezine. We doubled magazine, web and e-zine revenue and used the publication to support member recruitment. We also raised corporate sponsorship from compatible organisations.
Institute of Electrical Engineers (now the IET)
We supported the redesign of 7 magazines and helped to overhaul the way in which the IEE team worked on their publications.
National Day Nurseries Association
We published their bi-monthly membership magazine and developed a strategy for linking the magazine to member recruitment.
"I found Ashridge insightful and professional and enjoyed working with them."
Claire Schofield, Director of Membership, Policy and Communications, National Day Nurseries Association
Pontifical Mission Societies (MISSIO)
We provided strategic support to develop the charity's magazine Mission Today. This included a print production review as a result of which the client reduced annual print costs by many thousands of £s; introducing advertising to the publication, and editorial and design development.
Royal Society of Chemistry
As part of a communications audit a need for a news based membership publication was identified separate from the main membership magazine. Whilst the RSC had in-house teams Ashridge Communications launched and published RSC News for some months whilst the RSC recruited and geared up to take the publication in house.
Fellowship of Postgraduate Medicine
The learned society wished to launch a new journal alongside the well established PMJ. They engaged Ashridge to handle the tendering process and to review costs and contracts.