A MODEL THAT PROVIDES ENGAGEMENT RATINGS FOR SEGMENTS AND SUB-GROUPS

Segmentation of quantitative research ouputs is increasingly of interest to membership organsiations wishing to develop a deeper understanding of sub-groups of members and personalise the membership experience.

Using our experience of running quantitative research surveys for membership organisations, we developed our Net Engagement Ratings (NER) model to compare and track engagement of members, lapsed members and other stakeholders.

The model applies a numerical rating scale to questions that assess elements of behavioural or attitudinal engagement.  The resulting NER scores can be compared between  segments.

Using Net Engagement Ratings

The NER approach can be used alone or in addition to other segment analysis, and can be used to inform member profiles, develop Key Performnce Indicators and track engagement of different segments over time.

  • establish KPIs and targets for improvement linked to engagement 
  • determine investment priorities
  • deliver engagement strategies for particular groups of members
  • create a more member-centric focus within the organisation

 Contact us to find out more about using Net Engagement Ratings in your research