CONTRACT PUBLISHING

ASHRIDGE COMMUNICATIONS is more than just a membership magazine publisher. We are a highly experienced marketing and communications consultancy dedicated to helping improve membership organisation performance. Member magazines perform a unique function, working both as a key benefit and a communication vehicle for the organisation and their sector.

At Ashridge we look at delivering not just high quality content but a publishing strategy which reflects the importance of the magazine in its pivotal role.

As well as full service magazine publishing we have supported organisations such as the RSC and the IEE in developments of new or existing publications. We’re pretty good at raising advertising and sponsorship too so improving your magazine might also cost you less.

Publishing Credentials
Before setting up Ashridge Communications in 2002 Duncan Grant was a Director of publishing and communications businesses which carried out work for clients such as the British Chambers of Commerce, British Tourist Authority, Royal Horticultural Society, Chartered Institute of Marketing, Institute of Financial Services, Institute of Direct Marketing. He launched/re-launched many membership magazines including the then highest circulating UK magazine- the AA Magazine with a circulation of 3.7 million. He also developed the research charter for the Association of Publishing Agencies.

Ashridge Director, Ian Phillips worked closely with a number of publishing groups delivering subscription marketing, ad sales promotion, awards schemes and other initiatives. Those clients included Reed Business Publishing, Silicon.com, Scottish Media Group, Wm Reed and Harpers.

Publishing at Ashridge Communications

National Day Nurseries Association – publishing their bi-monthly membership magazine and developed strategy for linking the magazine to member recruitment. Circulation 7,000

Institute of Healthcare Management– publishing their bi-monthly member magazine and developed strategy for linking the magazine to member recruitment. Circulation 10,500.

Institute of Electrical Engineers (120,000 members)- supported the redesign of 7 magazines and the overhaul of their methods of working

Royal Society of Chemistry – developed and published a new 16 page newsletter for 40,000 members

Launched 16 page newsletter ‘Membership Marketing’ for marketers in membership organisations (see also www.memcom.info)

Re-launched by Ashridge Communications for the NDNA in November 2006

‘Our members tell us that our magazine is one of the benefits they value the most so we are delighted that we will be offering a bigger and better publication with an increased number of issues per year.’
Purnima Tanuku, Chief Executive, National Day Nurseries Association

Re-launching through Ashridge Communications in March 2007 for the IHM

‘The magazine is pivotal to our communications strategy, linking well with our web site, annual conference, regional forums and e bulletins’
Sue Hodgetts, CEO, Institute of Healthcare Management