We have developed a research approach based on our exclusive access to the ‘Value Model’ originated by Cristian Holmes, Deputy Chief Executive at the British Association of Counselling and Psychotherapy (BACP).

The model is based on the extensive work carried out as part of Cristian’s MBA to measure what members really value and why they stay as members, and draws on his 18 years of experience of working within leading membership bodies.

The model suggests we should think differently about relevancy and value: tangible outputs often have more influence on value for money and satisfaction yet intangible outputs are often seen as the key to adding overall value.

There are 9 key value drivers within the model, which we apply to our survey questions to measure both tangible and intangible benefits and the respective values they contribute to the relevancy of membership.